Education has much to learn about online optimization

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Posted on 13th December 2010 by Judy Breck in Findability | Next

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Everything a student needs to learn to be highly educated is now online for free. BUT almost none of that knowledge is optimized.

What does optimized online mean?

If you will spend a few minutes clicking through the OMS schedule, you will get the idea of:

1) what is being done to make stuff findable to buy online
2) what is NOT being done to make stuff findable to learn online.

The online commerce world has developed a major search engine optimization (SEO) industry. SEO has spawned search engine marketing (SEM). The explosion of social networking is being harnessed by the experts and minions from these fields which connect customers with webpages that have products.

A student who wants to find out something about physics, or biology, or history, or literature, or any other “school” subject has no experts or minions organizing those topics online. Again, clicking through the OMS schedule will show you a lot about how this new industry connects people and products.

How to stimulate education quickly and globally? Knowledge needs to be treated like running shoes, books, cosmetics, plumbing fixtures, shampoo and thousands of other things you can find in a click or two online.

The dozens of topics in the OMS schedule suggest dozens of ways educators could approach making knowledge to learn more findable. That will not fix everything about education, but it makes a big start by optimizing  the ability of students to find what they need to learn.

Research open-access chatter grows, and grows findability

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Posted on 26th January 2010 by Judy Breck in Findability

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“Suddenly people are talking about open access on campus in a way they hadn’t before,” says Susan Gibbons, vice provost and dean of River Campus Libraries at the University of Rochester. “And it’s going to push the need for repositories front and center again.”

Ms. Gibbons’ prediction is from an article today in WIRED CAMPUS that describes how and why the University of Rochester is creating new institutional repository software.

Included in what will be offered to authors to lure them to contribute their papers and dissertations are “collaborating with colleagues” and customized “researcher pages.” In findability terms, the collaborating (1) gives link love to the ideas that interest colleagues and (2) puts online customized landing pages. Thus, the Rochester is not only making knowledge in their depository open, it is giving the ideas that attract collaboration some highly merited findability.

What are these two findability principles? (more…)